What The Professor Who Coined ‘Engagement’ On The Job Thinks About The ‘Quiet Quitting’ Trend

24 Aug 2022


William Kahn has been called the “father of employee engagement” and was credited with coining the term in a 1990 paper—a concept that helped spark a whole genre of management consulting and profitable industry of survey tools measuring how dedicated workers are to their jobs.

But the way his original idea has been adapted over the last 30 years by consultants and corporate America is “something I’m not proud of,” the Boston University professor said when Forbes called him recently to get his views on “quiet quitting,” the TikTok phenomenon about dialing back effort on the job and setting work-life boundaries that

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