How To Build Your Video Library And Create A 12-Month Video Strategy

25 Oct 2021

News

A 12-month video strategy can be the most valuable component of your EDO marketing plan. After all, nothing is more enlightening than a story. But when promoting your community, what stories should you tell . . . ? More of them!

A 12-Month Video Strategy Will Help You Maximize Your Budget, And Tell More Stories.

The secret to great video production is pre-production. When you plan thoroughly, fewer resources are wasted, and more of your budget ends up on the screen where it belongs. Good screenwriters know this. When successful Hollywood screenwriters start a project, two key questions are etched in their minds.

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Testimonials

Melissa is an exceptional partner in regional economic development. Her ability to coordinate seamlessly with Alliant Energy ensures that Winnebago and Worth counties are always positioned for growth. She is proactive, deeply knowledgeable, and highly collaborative- bringing her into a project early is a guarantee that things will move forward efficiently and successfully.

— Chad Hansen , Alliant Energy

The partnership with Winn-Worth Betco has flourished over the years. Melissa's camaraderie, knowledge, and willingness to share ideas and support other areas have significantly strengthened this collaboration. Winn-Worth Betco has been instrumental in our region’s success. Their proactive approach to business development and their extensive network of industry contacts have opened doors we never thought possible within the region. We are grateful for their partnership and look forward to continued collaboration.

— Jill Kramer, Hancock County Economic Development

Our partnership with Winn-Worth Betco has been incredibly beneficial. Their expertise and dedication to supporting local businesses have helped us navigate challenges and seize new opportunities throughout the region. I highly recommend Winn-Worth Betco’s services for any company looking to grow and expand in this region.

— Mary Ambsbaugh, Franklin County Economic Development Association

I have had the pleasure of working with Melissa Michaelis, Director of Winn-Worth Betco for almost two years now. She is an extremely dedicated, hard-working, highly organized, and passionate advocate for the community. She continues to ensure that the community continues to grow and thrive. Her energy and enthusiasm are contagious!

— Sara Cook, Business Engagement Consultant, Iowa Workforce Development