Lake Mills Business Chosen for Statewide SBDC Award

2 Jul 2021


AMES, Iowa – America’s SBDC Iowa (SBDC) is pleased to announce that Norsemen Trucking, of Lake Mills, is the winner of the organization’s statewide June Small Business of the Month Award.

Norsemen Trucking was founded by David Steffens Sr. after retiring from his first career in law enforcement. He started with a single truck, then purchased a trucking company in Waseca, MN, moving the entire operation to Lake Mills, IA in 1981. Norsemen Trucking (along with Norsemen Transportation and Norsemen Specialized) is now a complete Logistics Company, with a fleet of 55 trucks with company drivers, 40 owner-operators, and a variety of agents specializing in all traffic lanes.

David Steffens, Jr. says that Norsemen’s key founding principle has always been customer service. “Customer service is something that we thought was lacking in the trucking industry and felt that we would be rewarded if we were able to provide it,” he explains. One of their early customers, a US Postal Service mail contract, became one of their enduring examples. The lessons learned by starting with the mail contract – a highly important public service that demands excellent service and commitment to a strict schedule – helped Norsemen develop a specific customer-oriented mindset and apply it to the freight business when their customer base began to expand. David says, “It’s really important to do what we say we’re going to do. If you do that, you’ll be rewarded in the bad times.”

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