Melissa is an exceptional partner in regional economic development. Her ability to coordinate seamlessly with Alliant Energy ensures that Winnebago and Worth counties are always positioned for growth. She is proactive, deeply knowledgeable, and highly collaborative- bringing her into a project early is a guarantee that things will move forward efficiently and successfully.
— Chad Hansen , Alliant Energy
Customer Experience Can Be Data Driven—Here’s How
4 May 2021
In the digital age, customer experience is king. In the past, delivering a poor experience meant, at worst, getting a negative review or being lambasted on social media. Those things still happen, of course, but increasingly companies are watching their revenue dwindle as more customer-centric competitors rise to take their place.
Today, two-thirds of companies compete on customer experience alone (compared to 36 percent in 2010). Delivering a seamless, paperless and broker-free CX is how insurance app Lemonade grew from a promising startup to a publicly traded company worth billions. The simple goal of bringing humanity back to air travel is how JetBlue became a customer favorite. And revolutionizing consignment shopping with a mobile app is how ThredUp raised hundreds of millions in funding.
The reality is that today’s businesses are operating in an environment where their top competitors are just a click away. Low prices, free shipping and lots of choices are no longer differentiators—they’re a given. Brands must stand out by delivering an exceptional customer experience.
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