Define Your Brand Identity in 3 Steps
30 Dec 2020
A brand identity consists of the business values, and how the brand communicates those values through its products and services. It’s what the brand says, how it is visually represented with images and design, and what the brand intends customers to feel when they interact with its products. Essentially, a brand identity is the physicality and personality of your business.
A brand identity is important for a few reasons. It's a template for your promotional assets, which means everything your customers are going to see from the logo on your business’s social profile to the product description copy on your e-commerce website. A well-defined brand identity, which aligns with the company’s values, helps build trust.
A strong brand identity is especially important for online businesses that lack the physical elements that represent your brand. Good branding, like good wine, is going to take some work and time. Let's take a look at how you can start to build your brand identity in three simple steps.