Melissa is an exceptional partner in regional economic development. Her ability to coordinate seamlessly with Alliant Energy ensures that Winnebago and Worth counties are always positioned for growth. She is proactive, deeply knowledgeable, and highly collaborative- bringing her into a project early is a guarantee that things will move forward efficiently and successfully.
— Chad Hansen , Alliant Energy
Navigating Generational Differences in Location and Workplace Strategy
19 Nov 2025
News
Four generations are currently represented in the workforce: Baby Boomers, Gen X, Millennials, and Gen Z. Each of these cohorts has been shaped by world events and changes in technology that drive differences in where and how they prefer to work. As employers compete to attract and retain top talent, these generation gaps have real-world impacts on how companies develop their location and workplace strategies.
Since it’s neither practical nor effective for employers to have office locations and policies that differ from one generation to the next, it’s necessary to try and thread the needle in a way that attempts to meet the expectations of a multigenerational workforce. This piece focuses on the differences between the two generations on either end of the age spectrum in today’s workforce — that is, Baby Boomers and Gen Z — as they relate to office site selection and workplace strategy.
Click here to read the original article from Area Development.
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