Melissa is an exceptional partner in regional economic development. Her ability to coordinate seamlessly with Alliant Energy ensures that Winnebago and Worth counties are always positioned for growth. She is proactive, deeply knowledgeable, and highly collaborative- bringing her into a project early is a guarantee that things will move forward efficiently and successfully.
— Chad Hansen , Alliant Energy
How Data Centers Are Reshaping Rural America
18 Mar 2024
Pastoral places that used to host horse farms and tractor pulls will soon power the artificial intelligence we use for everything from streaming services to driverless cars.
That is because AI requires real infrastructure, and the capital investment needed to build that infrastructure does not come cheap.
Newmark, in its 2023 U.S. Data Center Market Overview released in January 2024, attempted to quantify the impact of AI on data center investment — and the results are staggering. The top five hyperscalers spent $158 billion on data centers in 2022, led by Amazon’s $64 billion, Google’s $32 billion, and Meta’s $31 billion. Microsoft chipped in $25 billion, while Oracle added $6 billion. Just five years earlier, these same five firms spent a combined $42 billion.
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