Melissa is an exceptional partner in regional economic development. Her ability to coordinate seamlessly with Alliant Energy ensures that Winnebago and Worth counties are always positioned for growth. She is proactive, deeply knowledgeable, and highly collaborative- bringing her into a project early is a guarantee that things will move forward efficiently and successfully.
— Chad Hansen , Alliant Energy
How To Market Your Quality of Place, Local Events, and Community Brand
5 Sep 2022
News
Marketing your quality of place, local events, and community brand are crucial to an economic development strategy because they can help with workforce and business recruitment. Forbes reported in 2017 that "Millennials want a better everything." Years later, that remains true, and other generations are joining them. People demand better working conditions, better living environments, and communities that meet their lifestyle needs. In response, businesses are also searching for locations that meet their needs and the needs of their employees, making it more critical than ever to market your community's quality of place.
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