How COVID-19 Permanently Digitized Site Selection
28 Oct 2021
Have you ever had a meal, gone on a date, or enjoyed a vacation so good it made you never want to repeat the lower quality experiences you’ve had in the past? Why would you want to eat bad food, date a loser, or suffer scratchy hotel sheets when you knew there was a better way for you to live and you could keep living that way? That ah-ha moment is the same realization that happened with corporate site selection during COVID, and why professionals will not go back to the old way of doing business. close up of businessman hand showing texture the world with digital social media network diagram concept Elements of this image furnished by NASA london city backgroundThe global pandemic was a disaster for business expansions and relocations, including foreign direct investment (FDI). The data is clear that these projects declined significantly as a result of the COVID pandemic, just like the overall economy. It was natural that businesses were unsettled by the economic upheaval, so they were uncomfortable making multi-million-dollar corporate location decisions without physically and personally “kicking the dirt” as part of their due diligence.