Melissa is an exceptional partner in regional economic development. Her ability to coordinate seamlessly with Alliant Energy ensures that Winnebago and Worth counties are always positioned for growth. She is proactive, deeply knowledgeable, and highly collaborative- bringing her into a project early is a guarantee that things will move forward efficiently and successfully.
— Chad Hansen , Alliant Energy
AI-Forward Content Strategies for Economic Developers: How to Promote Your Community in 2026
2 Dec 2025
News
As economic developers look for new ways to promote their communities online, adapting to an AI-driven search landscape has become essential. At Golden Shovel Agency, we’re helping organizations rethink their 2026 content strategies to ensure their communities stand out—both to people and to artificial intelligence.
Economic Developers Must Adapt to the New Search Landscape
Search behavior is changing fast. AI tools such as ChatGPT, Gemini, and Copilot are now directly answering questions on search pages—reducing the number of clicks to traditional websites. To stay visible, your content must not only engage human readers but also be structured so AI can read, understand, and recommend it (download our Guide to Harnessing AI for more information).
Click here to read the original article from the Golden Shovel Agency.
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