Small Business Saturday in Winnebago and Worth Counties: Strengthening Community and Economy

As the holiday season approaches, communities across Iowa are gearing up for Small Business Saturday on the last Saturday of November. This annual event, nestled between Black Friday and Cyber Monday, offers shoppers an opportunity to support local businesses that bring unique products, personal service, and a special character to our communities. In both Winnebago and Worth Counties, small businesses are pivotal in driving economic development and adding vitality to the area.

Christine Budach, the owner of Cricket and J's Boutique, an online clothing boutique, shared her journey as a local entrepreneur and the impact of community support on her business. Her story reflects what makes Small Business Saturday a crucial day for businesses and residents who value them.

A Passion for Fashion and Community

For Budach, starting Cricket and J's Boutique was a way to combine her love of fashion with a desire to create something meaningful for her community. "My passion for fashion inspired me to start this boutique," she explained. "I wanted to provide stylish pieces that make people feel confident in their wear." Though currently operating online, Christine dreams of one day establishing a physical location in Lake Mills, where she's been touched by the community's support from day one.

She credits community events and pop-up shops with strengthening ties with local shoppers and helping her boutique become a lively part of the area. "The local support has been amazing," Budach said. Events have made the boutique feel like a real part of the community, even without a storefront."

The Significance of Small Business Saturday

Small Business Saturday represents more than just a shopping day for Budach; it's a chance to drive awareness and increase visibility for her brand and other small businesses in Lake Mills. "Small Business Saturday is crucial for me as a small business owner," she shared. "It drives awareness and encourages community support, vital for our growth."

Events like Small Business Saturday provide a unique platform for businesses like Cricket and J's to showcase their offerings, build relationships with new and returning customers, and remind the community of the benefits of shopping locally. "These events attract new customers and boost foot traffic," Budach noted. "It's a wonderful opportunity to highlight the importance of local shopping and build lasting relationships with our customers."

Advice for Aspiring Small Business Owners

Reflecting on her experience, Budach advised those looking to start a business in small towns like Lake Mills. Her insights emphasize the importance of community engagement and relationship-building. "For entrepreneurs looking to start a business in small towns like Lake Mills, I advise engaging with the community fully. "Foster strong relationships with residents and businesses, as their support is essential."

Despite challenges like limited foot traffic and competition from larger retailers, Budach believes the close-knit nature of small towns can be a considerable advantage, creating loyal customers who appreciate local businesses' connections. "Actively participating in local events can help strengthen those connections and is key to succeeding," she advised.

Supporting Small Businesses This Season

As Small Business Saturday draws near, local economic development organizations like Winn-Worth Betco encourage residents to shop locally and show their support. Small businesses like Cricket and J's Boutique represent the heart of communities, offering products with a personal touch that can't be found in big-box stores. By supporting these businesses, shoppers contribute to the local economy's vitality and help sustain a unique shopping experience that is part of Lake Mills' charm.

Towards the Betterment of the Winnebago & Worth Counties 

Winn-Worth Betco, a regional economic development organization, supports Winnebago and Worth Counties businesses. By assisting with site selection, workforce recruitment and training, business startup, and expansion opportunities, Winn-Worth Betco facilitates the growth and prosperity of businesses in the region. "Whatever a business needs, we are here to help!" Contact us here for any assistance.