North Iowa Entrepreneur Billie Asmus Makes a Splash at Lowe’s Into the Blue: Product Pitch Event

Billie Asmus of Repaint Studios in Hampton, IA made a splash at the 2023 “Into the Blue: Lowe’s Product Pitch Event” held on December 5, 2023 in Charlotte, NC. Competitors traveled from around the world to compete in this global pitch competition after a rigorous application process. Asmus’s invention, the Repaint Tray, received the coveted Gold Ticket and the largest purchase order in the Paint Department category. The Repaint Tray will be available in Lowe’s stores across the nation and online in 2024.

Repaint Studios is a forward-thinking, woman-owned startup focused on reducing the environmental impact of home improvement with reusable, recyclable, and eco-friendly painting supplies. The Repaint Tray is the first of its kind to offer a sustainable solution for painters and DIY enthusiasts. With its innovative design, entirely constructed in eco-friendly recyclable materials, the Repaint tray effectively reduces paint waste and simplifies the clean-up process. The design eliminates the need for single-use plastic paint tray liners, significantly reducing the environmental impact and landfill contribution.

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