Now is not the time to cut corners on customer experience
22 Mar 2023
News
When Ikea Canada introduced its new Design Studios in Ontario and Quebec, it did so with the intention of creating an entirely new shopping experience. These small concept stores located in urban centers offer personalized design services and one-to-one planning—a far cry from the traditional Ikea shopping trip that centers around navigating a giant, suburban store that feels like a viking fortress filled with homewares with names like Fördelaktig the Brute, Upplövv the Fierce, and Råskog the Bloody.
Read the complete article from Fast Company here.
More Topics
The 2023 John Pappajohn Iowa Entrepreneurial Venture Competition application portal is now open. The eighteenth annual statewide competition will award $100,000 in cash prizes to Iowa startups and entrepreneurial ventures.
The $100,000 in seed funding includes a $50,000 contribution from John and Mary Pappajohn, matched by $50,000 from...
How Do I Know I'm Getting the Most Out of My Business? The Answer Is Obvious — Yet Overlooked.
Mar 21 2023Today's digital world has opened up many opportunities for small businesses to leverage data and maximize their marketing ROI. First-party data allows businesses to develop customer insights, optimize campaigns, track performance metrics and create targeted strategies.
With first-party data in hand, small business owners have access to valuable consumer...
Every generation worries about the changing expectations of "kids these days." But the pandemic changed the labor market, and this new generation of young people entered with an advantage — more power and new demands.
Now, leaders are concerned with how hard it is to get people back into...