HOW TO CREATE EFFECTIVE CALLS TO ACTION (CTAS) FOR YOUR LEAD GENERATION STRATEGY

Calls to action (CTAs) are the secret sauce to driving people to your community. If your CTAs aren’t effective at capturing people’s attention and persuading them to click, then it makes your offer useless. CTAs can be used on product pages, landing pages, display ads, social media, emails, direct...Continue Reading

Aside from that first fulfilled order or invoice payment received, nothing warms an entrepreneur’s heart like a repeat customer. How valuable is a steady stream of reliable, recurring business to a business that’s trying to get established? Research consistently finds that repeat customers spend significantly more than new ones while...Continue Reading

Entrepreneurs and business owners aren’t known for conformity. They go against the grain because settling for what already exists is less appealing than paving new paths. But this idealism and drive don’t come without risks. About 21.5% of startups fold within year one, and 30% go under in the second...Continue Reading