Melissa is an exceptional partner in regional economic development. Her ability to coordinate seamlessly with Alliant Energy ensures that Winnebago and Worth counties are always positioned for growth. She is proactive, deeply knowledgeable, and highly collaborative- bringing her into a project early is a guarantee that things will move forward efficiently and successfully.
— Chad Hansen , Alliant Energy
HOW TO CREATE EFFECTIVE CALLS TO ACTION (CTAS) FOR YOUR LEAD GENERATION STRATEGY
21 Mar 2022
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Calls to action (CTAs) are the secret sauce to driving people to your community. If your CTAs aren’t effective at capturing people’s attention and persuading them to click, then it makes your offer useless.
CTAs can be used on product pages, landing pages, display ads, social media, emails, direct...
Aside from that first fulfilled order or invoice payment received, nothing warms an entrepreneur’s heart like a repeat customer. How valuable is a steady stream of reliable, recurring business to a business that’s trying to get established? Research consistently finds that repeat customers spend significantly more than new ones while...
Entrepreneurs and business owners aren’t known for conformity. They go against the grain because settling for what already exists is less appealing than paving new paths. But this idealism and drive don’t come without risks. About 21.5% of startups fold within year one, and 30% go under in the second...