Melissa is an exceptional partner in regional economic development. Her ability to coordinate seamlessly with Alliant Energy ensures that Winnebago and Worth counties are always positioned for growth. She is proactive, deeply knowledgeable, and highly collaborative- bringing her into a project early is a guarantee that things will move forward efficiently and successfully.
— Chad Hansen , Alliant Energy
5 Effective Ways To Reinvent Your Business
27 Aug 2021
News
When a business is experiencing a decline in revenue or has simply plateaued and is not growing, there can be a number of contributing factors. A global pandemic, new competition, loss of a major customer, weak management, turnover of key employees, or off-target marketing could all have a negative effect on the growth and sustainability of a small business and be the reason for a company's downturn. However, if the business's products or services still provide benefits and solutions to customers and their problems, perhaps it is time to reinvent your business.
You have surely heard the famous saying “The definition of insanity is doing the same thing over and over again and expecting a different result.” How true this is for small businesses! So, when business is down or stagnant, perhaps the solution is to seek change. Maybe it means making a product or service improvement or coming up with a new marketing campaign. Basically, the alternative to doing the same thing over and over again is to take a new and creative approach.
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Entrepreneurship isn’t an easy or simple profession, but as with any field, there are basic principles that govern success. The most fundamental truth in entrepreneurship is this: find a problem and be the solution. If you want to become a successful entrepreneur, your business must fill a gap, solve an...
The number of women entrepreneurs grows to unprecedented levels and shows no sign of stopping, as the younger generations eschew their reliance on corporations for lifelong employment and as immigrants, who are risk-takers by nature, start their own businesses.
To mark Women’s Equality Day, which commemorates the 101st anniversary...
Weekly Business Report Highlights How Workplaces Can Participate in Healthiest State Month
Aug 27 2021October is Healthiest State Month in Iowa and the Iowa Healthiest State Initiative has several resources ABI member companies can use to participate.
Annual Walk Resources
5-2-1-0 Healthy Choices Count Toolkit
Register Your Walk
Resources for Worksites
5-2-1-0 Healthy Choices Count is an evidence-based prevention framework...